Our Approach
Personal. Considered. Built Around You.
We know how much your business means to you, your team, and your community. That’s why we take a calm, collaborative approach to every acquisition.
Whilst equipped to move at pace, we don’t believe in rushing. We listen first, discuss thoughtfully, and tailor the process to what matters most to you.
What You Can Expect
Every transition is different, but here’s what you can expect when you work with Willow and Co:
A Genuine Conversation
No hard sell. No pressure. Just a chance to get to know each other and understand what a good outcome looks like for you.
A Tailored Offer
We structure every deal around your goals: whether that’s protecting your team, maintaining your culture, or finding the right path for you post-sale.
A Smooth, Thoughtful Process
We move at a pace that suits you, with full transparency and minimal disruption to your day-to-day operations.
Ongoing Support
If you’d like to stay involved, we’ll explore the right fit. If you’re ready to step away, we’ll ensure a seamless handover that respects what you’ve built.
Backed By Experts
While Willow and Co is personal by design, we’re supported by a specialist M&A consultancy group with deep experience in small business acquisitions (circa. £100m) giving you both the warmth of a human-led approach and the confidence of a professional process.
Ready for a conversation?
We’re always happy to talk, even if you’re just starting to think about the future.