At Willow and Co Group, we believe that businesses are the beating heart of local communities, and that when the time comes for an owner to move on, their legacy deserves to be protected, not replaced.

We’re a boutique group acquiring and supporting small service-led businesses across the south of the UK. Our focus is on people-first sectors where trust, care and continuity matter most.

A Personal, Thoughtful Approach

Willow and Co isn’t a fund, and we don’t believe in one-size-fits-all deals. Every conversation we have is human, open and tailored to what matters most to you: whether that’s staff, culture, or the customers you’ve served for years.

We’re especially drawn to businesses with strong foundations and room to grow, with great people where dedication should be rewarded.

A Bit About Me

My name is Nikki and after 10+ years in the corporate world, most recently in commercial strategy and marketing roles, I’ve gained a wealth of experience across different industries and sectors. The shift to business ownership came from a desire to build something more human, purposeful, and long-term with huge potential.

I’m working closely with a specialist M&A consultancy group full of experts in all types of acquisitions to identify aligned opportunities, and I bring not just commercial savviness, but curiosity, integrity and a genuine commitment to the people behind every business we meet.

If you’re exploring your next chapter, or simply want to have an open conversation, I’d love to hear from you.